Creative Recreation was a brand invented for those who wanted the cool and comfort of a sneaker and the sophistication of something more stylish. Founded by two footwear industry vets, the brand was born out of wanting to serve the ‘now’ generation; freethinking, self-starting and independent. Now, with the addition of a children’s line, Cr8Rec looks to bring the same forward-thinking design and super-cool treatments to the next generation of sneaker heads.