Lil’Swanky was founded in early 2008 by mother, wife, and shopper Emily Hornstein-Quagliani. Emily is no stranger to the children’s market, and after having her own daughter, she recognized the need for a premium children’s apparel site which offers the hottest brands as well as emerging collections.
While Emily was trying to figure out her next corporate move, she stumbled across the idea to start her own website which would meet the needs of so many online shoppers. In order to make Lil’Swanky successful, Emily needed to immerse herself in the industry even further, and started walking trade shows, meeting with showrooms and talking to fellow mommy friends.
Emily picked a fun and diverse collection of clothing to start, and since then Lil’Swanky has become the newest shopping spot for premium children’s apparel.